Description
Material possibility of the abstract form
An aesthetic which crosses the line; rational, logical interpretation is replaced by instinctive perception. A process of conceptual reinvention, a curved wooden frame which would be impossible to produce if not through injection moulding. The seat heralds a new form, nature is altered, with a moulded plastic product displaying all the visual and tactile characteristics of wood. An extreme investigation into some of the intrinsic opportunities of industrial design to produce a new, stylish, lightweight form.
Polypropylene outer shell, base in coated, chrome-plated, or stainless steel. Polypropylene glides.
Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.
Today the company is headed by the second generation of the Moroso family- Roberto, the CEO, and Patrizia, the Art Director,- and is an example of how a small Italian artisan-owner company has evolved since it was run until the nineties by Agostino Moroso. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.
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